First, on purpose
With the advent of economic experience, marketing experience has become a 21st century marketing a powerful weapon in the war. Chinese enterprises also started across the stage of the service economy into the economic experience of the stage. With the Beijing Olympics in this sports event is approaching, China's sporting goods manufacturing enterprises will face great opportunities and challenges.. But China's sporting goods manufacturers are not optimistic about the current situation, the biggest problem is that traditional marketing theory under the guidance of the marketing practices of the enterprises find it increasingly difficult to achieve operational objectives. How out of the trap of traditional marketing, the better to seize the market and win customer loyalty, enterprise products and brands in the minds of customers left a deep impression, to become more business thought. Sporting goods enterprises urgently need a new marketing theories as the guide. Li Ning Company as China's largest sporting goods manufacturers, the first to introduce the experience of marketing theory, intended by its mode of marketing experience, sporting goods manufacturers to provide a new marketing theories and models, but also for sports Supplies manufacturing enterprises in the economic phase of the marketing experience to provide a new way of thinking, so that enterprises out of the trap of traditional marketing, access to better market performance.
Second, research methods
In this paper, research and theoretical analysis of the method of combining experience in marketing on the theory of Li Ning Company introduced on the basis of experience marketing strategies and specific applications, concluded Li-Ning's experience marketing strategy.
Third, the basic content
First of all this paper from the experience of the character and experience of the process, leads to the concept of marketing experience. That the features and marketing experience, and then focus on specific analysis of the Li Ning Company experience marketing strategy, re-introduced its specific practices, and concluded that Li Ning company's experience marketing model for enterprise reference.
看着都累。